You're 90 Days Away From Measurable & Positive-ROI Marketing For Your Restaurant.



During a Zoom call, we'll review your restaurant's online footprint, the cornerstone of how people discover you, to identify what you need to fix NOW to build a profit machine.
It takes less than 30 mins to complete using our 39-Points Audit.



Numbers like these are hidden in your marketing strategy:

Average Audiences per Restaurant:

7+Different types of buyers

Greatest Single-Platform ROI:

1600%on UberEats Ads

Greatest 1-Day Savings:

$115Kon non-segmented promos

What Others Say About Us

“I had the pleasant opportunity to work closely with Alejandro for almost four years during my time working at McDonalds Corp.

Alejandro is an outstanding professional of the finance area, an excellent team player, a sincere and hardworking individual, and very result-oriented. 
He is also a computer-literate performer with extensive software proficiency that allow him to accomplish important tasks while add value in the process of design of solutions to suit business process.”

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    Alex Rueda

    CEO at PAnna Group (usa)

“Alejandro is an excellent professional, committed, and always willing to help and guide the HR team in their budget management and the big projects we did at McDonald's. I highly recommend him.”

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    Gabriela Serrano

    HR digital transformation manager at coca-cola femsa (mexico)

“Alejandro has a great overall vision of the business, creating high-value solutions tailored to his customers.

He gives great strategic value to the business in general.

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    Mateo Turanzas

    CDTO en TISSINI | Empresa de mayor crecimiento en EEUU. ICIC 2021 | Co Fundador Virtuelle | International Speaker & Marketing PROFESSOR, Exp de Inmersión, Hábitos y Calidad de Servicio | Top 50 CIO México y Venezuela(SPAIN)

“At McDonald's, I met and continue to meet exceptional human beings with a great vocation for teamwork. Alejandro is one of them.

When we worked together at McDonald's, Alejandro was a fundamental part of the financial team and a great support to our restaurants. Thanks to his passion, focus, performance,, and teamwork, we were able to achieve exceptional results for the business.
Alejandro is an integral and strategic professional. He´s bright, engaged, and an even greater human being. Working with Alejandro at McDonald's was a great privilege.”

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    Beatriz Morales

    Supply Chain Manager at McDonald's(VENEZUELA)

A Snapshot Of Your First 90 Days

The first 90 days are the foundation of everything else to come

Start Collecting Deep Data to Increase Sales

Design and implement a Loyalty Program that collects data from online orders, 3rd-party apps, and dine-in guests for the most advanced marketing strategies you can imagine. 
Your customers will think you can read their minds.

Discover Quick-Win Savings

We review everything from a financial perspective to uncover potential savings from day 1.
If you're running promotional discounts to your full customer base, you'll save more money than you can imagine.

Audience Discovery and Avatar Creation

Many different types of people buy from you for different reasons, the less important of those being hungry.
We'll discover your audience's dreams, pains, hopes, and fears and learn how to communicate with them in a way they feel valued and understood by you.

Define Objectives and ROI Targets

Implement ROI Targets and checkpoints to make sure the money invested is returning at a significant profit.
For this, we establish tracking rules that allow us to identify exactly where customers are leaving the buying process.

Create Individualized Customer Journeys

One AvatarOne ChannelOne Offer
The times of one-size-fits-all marketing are way over. With the right tools, you will have many different messages running at the same time.

Fix 3rd-Party App Strategy and ROI

3rd Party Apps are great tools when used correctly. From the right gross-up, to the right ads, we'll change how you perceive apps like UberEats and actually be glad you're working with them.

Fix Customer-Facing Technology

Your website, listings, online ordering platform, etc.
Anything that is an interaction point with your customers requires a certain level of optimization to serve your goals.
From data standardization to platform compliance, we'll review every piece of tech you use.

Measure Performance and Optimization

Marketing is s data-driven science that requires many pieces of data.
We'll teach you the Single Most Important KPI to measure success in one number, but we'll look at many different indicators that tell us where to tighten the screws to reach your goals.

- STOP unprofitable MARKETING -

Take Your Restaurant to the Next Level

After over 100s of audits, marketing is where most restaurants must improve immediately, and those who act first will get greater rewards. Will you be one of them?

COVID-19 turned restaurants into ecommerce stores. They have Amazon, we have UberEats, et al.
However, most of the tools and strategies that restaurants are running today fail to account for two main elements: customer journeys and data gathering.
We fixed it, so you don't have to figure it out for yourself. Focus on running a great operation; we'll run marketing and keep you informed at all times.

We help our clients and their marketing teams create a profitable, predictable marketing engine that doesn't rely on discounts.
Our approach focuses on:

    Expertise and experience;
    Strategic vision;
    Focus no ROI;
    High-Level Thinking;

We wrote the most comprehensive book about it



Schedule Your 39-Points Audit

Let's find the hidden revenue in your marketing
39-Points Audit.30 mins with you.That's all we need.

- Our Service in a nutshell -

Your SUCCESS is our only Goal

Here's how we help:

Full Marketing Ownership


From Strategy to execution and reporting, we take care of the complete process with your team and become the enablers of your vision.
It includes:


Growth and Expansion

We're constantly looking for ways to increase the number of guests, the number of transactions, and the average ticket.


Strategic Problem-Solving 

When things go south, we intervene to turn any negative experience into a win-back opportunity and a new raving fan.


Audience Analysis

We study your customers and uncover the different audiences to connect with them and their DHPF.


Monitoring and Reporting

We only work with measurable strategies and processes. Even when dealing with closed platforms like Yelp.


Team Building

Improve their efficiency, profitability, and overall performance by reorganizing your internal structure with our help.


Resources Optimization

The right combination of technology and freelancers create savings in time and money to focus on delivering great experiences.

  • Coming on August 1, 2023

    Our CEO, Alejandro Aguilar, and Wantrepreneur to Entrepreneur Podcast host Brian Lofrumento will talk about the new era of marketing for restaurants, and Alejandro's new book Profitable Plates: Marketing Optimization for Successful Restaurants


Preferred Partners










AI & CX+

We'll adapt to your tech stack, but we love working with these.

- How it works -

The Process

Our process is based on sprints, a management model adopted from our experience in software development that focuses on specific targets in 90-day periods:


Intro Call

Let's find out if a Fractional CMO will help you solve your frustrations.

Book a Call →


Learn & Strategy

We'll get to know your business, employees, customers, products, etc., and create the batlle plan

Learn More



Once the plan has been agreed with you, it's time to fly the plane and build it a the same time. Not waiting weeks to start. Every quick win we can take, we will.

Learn More


Follow Up

After the first 30 days, monitoring and optimization is the norm. We establish pass/fail rules to make informed decisions and set the baselines and benchmarks that'll drive our efforts.

Learn More

90 Days

to turn around your marketing forever

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    We offer an unbiased perspective on the challenges you are facing.

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    Improved Efficiency

    You become more efficient by building better processes.

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    We help restaurants save money and increase profitability.

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    Access to Expertise

    We leverage and influence the latest industry knowledge.


22+ Years in the Restaurant Industry

A short story about how we got here


First job at a McDonald's Restaurant

When we’re done with the idea, we move towards to prototyping. At this step, we implement all your instructions and requirements to the product prototype. You’ll see in detail how everything will look like when the product is released. 


Managed 200+ Restaurants P&L

We understand that every business is unique, and so are its needs. The discovery stage is where your needs and requirements are articulated. Then our professional team begins the research process, deep site analysis. 


Became a Restaurant Owner

We begin the design process with well-thought-out strategic planning. Our specialist will define your specific business objectives, organize the content so that to meet the needs of your potential clients, visitors, or buyers. 


Approved Franchisee in Miami, FL

This is the final stage of the website design process. Once you are satisfied with the approved design, we start testing it for possible bugs. We check your website on its features, test it internally and on various devices and browsers to make sure nothing’s been missed. 


Fractional CMO & Book Author

Our expert designers work with you to get the right picture of your new website and to consider all the wishes and requirements. This process includes diverse approvals, tests, reviews, and close communication. 

- Contact us -

Start Your Marketing Transformation

Get a 39-point analysis of your restaurant's marketing and recommended solutions to unleash profits.

Book a Free Review

* The initial consultation with our experts is free of charge for all our potential clients.

    Data Collection and Customer Influence;

    Social Media Analysis;

    Website Analysis;

    Listing Management Optimization;

    Online Ordering Optimization;

    Email Optimization;

    Content Production and UGC;

    Yelp & TripAdvisor Optimization;

    3rd-Party App Optimization;


Pricing is simple; either we work full-scale with you or under a specific scope.

The number of locations you run doesn't affect your pricing.
If you only run 1 or 2 locations, choose A La Carte Services, and let's talk about a plan that fits your needs.

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    Fractional CMO

    $499 | per month | location

Full Marketing Ownership, reporting directly to the owner or CEO. You run the restaurant; we run the marketing according to your goals. Complete immersion in growing your restaurant alongside you, and making your goals come true.

    No long-term commitment;

    1 Client per Category / Area

    Complete immersion in your business.

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    A La Carte

    Based on scope

Ideal for restaurants needing help in a specific area or single-location restaurants that don't need a full-scale CMO.

    Defined scope;

    Ideal for small projects;

    Length depends on scope.

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    Booster Plan

    $4550 | per month

Skyrocket your company's results with the help of our experts!

    Individually crafted strategy;

    Growth plan of actions;

    Regular supervision.